In the ever-evolving world of K-beauty, AMUSE stands out as a trailblazing vegan makeup brand that seamlessly blends Seoul’s vibrant culture with sustainable innovation. Established in 2018, AMUSE has rapidly gained recognition for its commitment to clean beauty, eco-friendly practices, and trendsetting aesthetics.Amuse Global
Born in Seoul, Inspired by Joy
AMUSE draws inspiration from the dynamic lifestyle and rich culture of Seoul. The brand’s philosophy centers on creating products that bring happiness and positivity to everyday beauty routines. With a focus on fresh colors and textures, AMUSE encourages self-expression and celebrates individuality.Stylevana US+2Korean-Skincare+2YesStyle+2Amuse Global
100% Vegan and Cruelty-Free
Certified by EVE VEGAN in France, AMUSE ensures that all its products are 100% vegan and cruelty-free. The brand is dedicated to ethical beauty, formulating products without animal-derived ingredients and avoiding animal testing. This commitment resonates with conscious consumers seeking clean and responsible beauty options.YesStyle+1Korean-Skincare+1Korean-Skincare
Eco-Friendly Packaging
Sustainability is at the core of AMUSE’s values. The brand utilizes eco-friendly packaging materials to minimize environmental impact. From recyclable containers to reduced plastic usage, AMUSE strives to make beauty more sustainable without compromising on style or functionality.Amuse Global+11Korean-Skincare+11Amuse Global+11Amuse Global
Best-Selling Products
Dew Tint
AMUSE’s Dew Tint is a fan-favorite lip product known for its lightweight texture and vibrant color payoff. Enriched with mango and apple extracts, as well as Vitamin E, this tint provides long-lasting hydration and a glossy finish. Available in a range of shades, Dew Tint caters to diverse preferences and skin tones.YesStyle+1Amuse Global+1
Dew Jelly Vegan Cushion
The Dew Jelly Vegan Cushion offers medium to full coverage with a radiant, dewy finish. Infused with panthenol and hyaluronic acid, this cushion foundation hydrates the skin while providing SPF 38 PA+++ protection. Its hypoallergenic formula makes it suitable for sensitive skin types.Amuse Global+4YesStyle+4Amuse Global+4
Jel-Fit Tint
For those seeking a glossy and moisturizing lip tint, the Jel-Fit Tint delivers. Formulated with eight types of hyaluronic acid, Vitamin E, and plant-based oils, this tint ensures plump, hydrated lips with a high-shine finish. The unique jelly texture prevents dryness and enhances lip volume.Allure+4YesStyle+4Amuse Global+4
Global Expansion and Recognition
AMUSE’s innovative approach to beauty has garnered international attention. The brand’s acquisition by Shinsegae International for $51.6 million underscores its growing influence in the global cosmetics market. With plans to expand into Southeast Asia, the Middle East, and Europe, AMUSE is poised to become a leading name in K-beauty worldwide. Korea Joongang Daily
Experience AMUSE
Embrace the joy of clean, vegan beauty with AMUSE. Explore their range of products that combine ethical practices with cutting-edge trends, and discover how AMUSE is redefining beauty standards in the modern world.YesStyle+3Oh My Stellar!+3Amuse Global+3
As a skin-friendly clean beauty brand, AMUSE offers products that are free of irritating ingredients and made without animal by-products or testing. All of AMUSE’s products are certified as vegan by the EVE VEGAN agency in France. Bestsellers include the Dew Tint, Dew Jelly Vegan Cushion and Jel-Fit Tint.
Interested in learning more about this K-Beauty brand? Keep reading to discover AMUSE’s bestselling collections!
Dew Tint
Upgrade your lip makeup with AMUSE’s most popular Dew Tint line! Dew Tint lip tints are enriched with mango extract, apple extract and Vitamin E acetate to keep lips plump and moisturized. The lip tint’s transparent peach-colored tube is designed to block UV rays, while the applicator helps you evenly coat product onto lips. The lightweight texture allows your natural lip color to shine and leaves a dewy finish without any sticky residue.
The Dew Tint line comes in 12 shades, ranging from MLBB nudes to vibrant reds. Each version delivers high color payoff and long-lasting adherence.
Dew Jelly Vegan Cushion
AMUSE’s Dew Jelly Vegan Cushion foundation provides medium to full coverage that conceals blemishes, redness and other skin imperfections. It’s fitted with SPF 38 PA+++ to protect skin from harmful UV rays. The formula contains 10,000ppm of panthenol and ten types of hyaluronic acid to deeply hydrate skin. The cushion foundation is enriched with Vita 11 complex and 43% betula platyphylla japonica juice to promote healthy skin.
The cushion’s jelly texture adheres well to skin and leaves a radiant glow that lasts all day without any stickiness. The vegan and hypoallergenic product is safe to use on sensitive skin. Dew Jelly Vegan Cushion comes in three colors: #01 Soosoo, #1.5 Clear and #02 Nude.
Jel-Fit Tint
If you’re on the search for a glossy and moisturizing lip tint, the Jel-Fit Tint is for you. The lip tint provides long-lasting hydration and a high-sheen finish.
The lightweight formula contains eight types of hyaluronic acid to moisturize and soften dry and chapped lips. It’s infused with Vitamin E and plant-based oil to keep your lips looking plump and dewy, as well as peach extract to give lips a sweet peach scent. The unique jelly-fitting texture leaves a moisturizing film over lips to prevent dryness.
The Jel-Fit Tint’s transparent packaging design comes in a handy size, so you may easily carry it around to achieve a kissable, luscious and dewy pout anywhere you go!
Vegan Soybean Hand Cream
AMUSE’s Vegan Soybean Hand Cream is perfect for those who want to moisturize dry and cracked hands in a skin-friendly way. Infused with soybean extract, panthenol and 5,000ppm of ceramide derived from fermented Jeju soybeans, the daily hand cream instantly hydrates skin and provides barrier care. It’s enriched with shea butter and basil extract to nourish and soften skin. The vegan and hypoallergenic formula gently and quickly absorbs into skin without causing any irritation.
The Vegan Soybean Hand Cream is available in three different fragrances:
Unstress is a fragrance-free formula in a melting balm texture suitable for sensitive skin.
Energy is a creamy hand cream with a green fruity scent.
Pleasure is a creamy hand cream with clean musk scent.
AMUSEAMUSE Dew Jelly Vegan CushionAMUSE Dew VelvetAMUSE Jel-Fit TintAMUSE vegan soybean hand creamDew Jelly Vegan CushionDew Tintjel-fit tintKorean beautyKorean makeupKorean skin carevegan soybean hand cream
Bernice Chin
Ariescombination skiningredient focusBookworm
As a typical Gen Z, Bernice spends most of her time on the internet. Besides familiarizing herself with every iconic meme, she also looks for style inspirations and new makeup releases. Coming from a health communications background, she continues to feed her thirst for knowledge by delving into the scientific names and benefits of each skin care ingredient.
